Research & Insights

Every growing law firm reaches a stage where the work is strong, the clients are loyal, the teams are expanding and yet something underneath feels stretched. It’s the moment where the firm must move from founder-led excellence to institution-led capability.
We often describe this transition as learning to grow without breaking. At this stage, partners begin asking sharper questions. Are we rewarding the right behaviours? Are people growing because they’re trusted or because they’re stretched thin? Are seniors maturing as leaders or simply becoming better reviewers?
What these questions circle is a deeper uncertainty about scale. Has the firm already achieved scale and now needs a way to distribute responsibility and rewards? Or is it still reaching for that scale, and in need of a performance system that can carry it there?
When one looks closely at firms in this phase, certain patterns recur. Here, we discuss some common signals that suggest that the firm may be beginning to outgrow its earlier operating model.
A natural instinct during growth is to introduce more structure: formats, KPIs, checklists, review cycles. These tools can help, but only when everyone is on the same page.
In firms at this stage, systems often multiply in response to uncertainty. Reviews become more detailed, metrics more granular and processes more visible. Yet the underlying questions remain unresolved. People learn how to comply with the system without becoming more confident in their calls.
The firm begins to feel heavier rather than clearer—with more machinery around performance, but little change in how responsibility, confidence or autonomy are actually exercised.
In most firms, people rise in title faster than the organisation can define what those titles should own. Individuals are promoted into broader roles without a shared understanding of how judgement is expected to change at each stage.
Associates are asked to “own” matters, yet remain unsure where their authority begins and ends. Escalations happen either too late or too early. Seniors work harder but hesitate more. Partners step in, not because they doubt the work, but because it is unclear which decisions can be taken elsewhere.
Many teams operate in this in-between space: strong individuals without a shared understanding of how their roles need to stretch with the firm. This is rarely a question of ability. It’s typically about redistributing responsibilities and reward in a way that feels workable across seniority levels. When the boundaries between execution, client responsibility and leadership blur, it often signals that the existing growth model is under strain.
As firms expand, interdependencies rise sharply. Partners feel this exponential shift first. Their calendars fill with escalations, quality checks, issue-spotting and operational firefighting.
This isn’t a failure of delegation but a sign that the firm has outgrown a way of working that depends on partners staying close to every decision. When performance pathways aren’t defined, work travels upward for safety. Partners end up carrying work they shouldn’t because the system hasn’t clarified what “handled” means at each layer.
Over time, this invisible load becomes one of the clearest signs that the firm has outgrown the habits that once kept quality intact.
Apprenticeship is the backbone of legal practice, but it depends heavily on closeness. In smaller teams, people learn directly from the partner sitting next to them. It’s possible to absorb judgement by sitting in on calls, watching how drafts are shaped, noticing what gets pushed back and what is allowed to pass.
In a 40- or 50-lawyer firm, those pathways fragment. Each team develops its own rhythm, its own thresholds for risks, its own quality filters. Without deliberate ways of carrying knowledge, a firm ends up with pockets of excellence rather than a consistent standard.
This unevenness becomes visible in development. In some teams, juniors rise quickly; in others, they plateau. The differences are less about talent and more about the micro-systems each partner runs: how feedback flows, how mistakes are handled, how autonomy is granted, and when decisions are pushed downward.
When these micro-systems diverge too widely, culture begins to depend on which team someone lands in, rather than the firm they belong to. This, too, is a sign that growth has outpaced the firm’s shared memory—that habits and judgments once transmitted informally now need to be carried more deliberately.
None of these signals point to failure. They tend to appear at an inflection point—when growth begins to place new demands on systems designed for a smaller, more proximate way of working.
If any of the above signals feel familiar, it may be time to revisit the firm’s internal architecture. Not through complex frameworks, but through more deliberate performance design—one that aligns expectations, ownership, behaviour and long-term growth.
Performance management, in this sense, is about building a firm that can continue to grow without breaking. When that shift is made, quality, leadership, culture and client experience tend to compound rather than strain.