Brand
As the playing field levels out on talent and price, law firms are increasingly competing on value.
And it takes a compelling brand strategy to communicate value in a crowded market.
Let Vahura craft and execute a plan that captures the essence of why your firm is special.
The Indian legal services market is maturing rapidly—bigger firms, newer firms, more distributed work.
As a new generation of professionals calls the shots, firms can no longer rely only on ‘named’ partners and storied rainmakers to bring in the business.
In a fragmented landscape where clients are spoilt for choice, there are more reasons for law firms to pay attention to brand.
Need to differentiate
When it comes to service offerings, marketing material and website copy, it’s often hard to tell one firm from the other.
Fighting the image trap
Reputations in the legal business are frozen in time, and it’s going to take strategic thinking to change perceptions.
Multiple Platforms
As firms grow larger, there’s a need to tie up communication strategy across the many forums where they are represented.
Age of authenticity
Authentic packaging and messaging can provide a competitive edge as legal services become increasingly commoditised.
We’ll put it simply—our team helps you unlock value by harnessing the power of your brand.
Whether you want to build, consolidate or rethink, we provide actionable insights to craft a trusted brand that both clients and talent will seek out.
Vahura Consulting can help your law firm
- Nail the essence of its identity and differentiating factors
- Communicate the breadth of its ambition and the depth of its expertise
- Consistently put out quality material that is seen by the right people at the right time
- Tell a complete and memorable brand story that goes beyond size and service offerings
Our end-to-end services
Brand Audits
In an internal audit, we study your offering and client-facing material to suggest refinements to your positioning. As part of an external audit, we undertake a perception analysis after speaking to clients and other market participants. Both kinds of audits will help you identify your differentiators and sharpen your brand story.
Growth Strategy Workshop
We conduct tailor-made sessions with your partners and BD teams to brainstorm and arrive at a brand positioning that best reflects the firm’s expertise and targets. The objective of the workshop is to brainstorm a detailed plan-of-action that aligns closely with your go-to-market strategy.
External CMO's Office
We function as your external marketing team by actually running marketing and brand operations (within your budget!) to achieve measurable outcomes.
